WANT TO BECOME AN ONLINE MARKETING CONSULTANT? HERE’S WHAT YOU’LL NEED TO DO. Many businesses are looking for new ways to advertise their business these days, and several of them are starting to take an interest in online marketing. Others have tried online marketing for their business, but lack the expertise to see real results.

If online marketing is a field that interests you or you have expertise in the field, this could be an opportunity for you. Working as an online marketing consultant is very accessible and you can start a small operation on your own with a limited budget if you wish. Let’s see how you can become an online marketing consultant.

Choose your Niche

You might decide to start as a generalist, but it’s usually a better idea to specialize. Some of the areas you could specialize in include content marketing, SEO, PPC marketing, native advertising, and social media marketing, among others. Choose the niche where you think you have the most expertise or the one that interests you. From then on, you will need to start familiarizing yourself with these areas and gaining qualifications.

Start looking for courses

You don’t necessarily need a degree to be an online marketing consultant. In fact, many of today’s top consultants have no formal training. But it might help, so consider the option.

You can opt for an online marketing degree or look for freelance training. One of the best you can check out is Google’s Digital Workshops. They have many programs specific to online marketing and their certificates will give you more credibility. You can also take courses on sites like Udemy or Masterclass. You may not get certified by them, but you will have the basics to start consulting.

Get the Good Equipment

You will need a good laptop not only to serve your clients well and give presentations but also to create content. This is because content creation is one of the most effective ways to establish your expertise and attract clients to your services.

If you’re looking for a perfect machine for the job, you should consider a Lenovo Intel Arc as they’re tailor-made for content creators and B2B consultants.

Create a Website

Your website will be your virtual business card, so create one that showcases your experience and looks professional. If you want a cheap one, you should check out Squarespace or Wix. You can then upgrade to a professionally designed website once you start generating more revenue.

Do Pro-Bono Consultations

It’s all about referrals in this market and the best way to get them is to start offering help for free. Once you get results for your clients, it will be much easier for people to trust you.


Becoming an online marketing consultant could be a great way to help businesses around you perform better and earn a lot of money doing it. If you think this is an area for you, start working on your expertise now and learn customer acquisition methods as soon as possible.